Microsoft insider

Bing close to 4% of UK search market

Bing in the UK inches ever closer to 4% share of the search market - gains 0.22% during October.

By Matt F-Smith 15/11/2011 12:17

A web analytics company has revealed that Microsoft is increasing its search market in the UK - accounting for nearly 4% of all UK searches.



Microsoft close to 4% of UK search market. Image MSN



Experian Hitwise - a web analytics company revealed the findings in its latest search and social monthly stats.


The results show the advances that Microsoft sites (i.e. Bing) have been making in the search market. Microsoft delivered 3.85% of all UK Internet searches in October, an increase of 0.22% from the previous month.


Bing increased its search influence in the UK by 0.22% during October. Image Experian Hitwise.


Bing currently comes in at second place (behind Google), but ahead of Yahoo! - a reversal from the same time last year.


Another stat worthy of note - despite Google's clear dominance, year-on-year the search giant has lost 0.13%, whereas Bing has gained 0.64%. And with search queries traditionally set to increase over the Christmas period, Bing may still make that a full 4% before the year is out.



Have you seen the Bing UK homepage?

Tags: Bing
About Matt
  • Matt Farrington-Smith on Tech & Gadgets MSN UKMatt Farrington-Smith

    Matt is the editor on MSN Tech & Gadgets with a slant towards Microsoft products. Matt has been writing for the web since 2004.

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