The $100,000 iPhone case made with rubies
We dissect the week’s highs and lows in tech and gadget news with Tristan Rogers, CEO of ConcretePlatform, the collaboration software specialists whose clients include Gap, Levi’s, Tesco, Marks & Spencer, Debenhams, Mamas & Papas and Mothercare.
Since Apple’s iPhone 5 announcement earlier this month, there has been a flurry of new ranges of iPhone 5 cases and peripherals launching, from the sublime designer cool to the ridiculous would-not-be-seen-dead with. It seems that Apple’s consumers cannot get enough third-party peripherals to encase, sheathe and cover their coveted iGadgets with. Yet if Apple’s Jony Ive’s claims are anything to go by, this is the strongest and most durable iPhone yet. So why cover it up?
Tristan says: “I hate people who name their car. I hate people who wear dangly stuff around their wrists, and I hate it when people feel the need to mess with their beautifully engineered and manufactured iPhone, sticking it in a case that looks like a hedgehog or an oh-so trendy cassette tape. Having said that, the iPhone4 was more slippery than Quentin Wilson, and I smashed five of them. For my sixth iPhone4, I bought the most discrete “barely there” case I could find from InCase.”