$1.1 billion spent by web giant - but why? Here's all you need to know
Facebook f8 announcement - what's in store?
Justin Sullivan; Getty Images News; Getty Images
Facebook and its CEO Mark Zuckerberg are preparing to make what is being hailed as a major announcement today at the f8 developer's conference in San Francisco.
Varying rumours are doing the rounds on the internet about what Zuckerberg will be announcing, but according to Ben Parr from Mashable who's seen the "mind-boggling" changes - "it's going to change the world of social media.... Facebook will be reborn".
Parr says that Facebook's changes are an attempt to re-spark the emotional connection between the site and its users. It's now a site that people prefer to hate rather than like, he says, and the only thing stopping them from leaving is the fact all their friends are there. Judging by my Facebook news feed since the most recent changes have been introduced (a real-time news ticker has enraged a large majority of my friends, it seems), I'm inclined to agree.
In pictures: Plumbking and other Facebook crazes
So won't more changes make them even angrier? From my experience, Facebook users are rarely in agreement with the changes made - but maybe, just maybe, these changes could be different.
Facebook's official motto for the f8 conference is reportedly 'Read. Watch. Listen.' And with the conference's focus on content, it gives the rumours doing the rounds as to what we can expect some legs.
Firstly, it's expected that Facebook will be tying in with other media companies to allow users to stream music and live videos (possibly even TV shows and movies) without having to leave the site. Music streaming service Spotify and video site Vevo are rumoured to be making announcements on new apps for the social network, but it's expected as many as 10 digital music services could be signed up to the new music platform.
There are also going to be changes to the like button, giving developers the chance to choose the verb for their content - we could be choosing 'want', 'need', 'watched' or 'read', for example, depending on which suits.
But that's not all. The new real-time news ticker that was introduced this week will reportedly post details of the songs you're listening to, videos you're watching and even the articles you're reading so all your friends can see exactly what you're up to. Something that would certainly tie in with Ben Parr's comment in the Mashable article that said the changes would "make it so you know your friends better than you ever thought you could". And perhaps, some would argue, more than you'd want to?
We'll have all the news on what Facebook announces as it happens in our live blog and we'll also be streaming the announcement live too. Come back at 5.30pm UK time to see what Zuckerberg and co have up their sleeves, and in the meantime, leave your thoughts on the new changes and rumours in the comments below.