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What is Kickstarter?
Finding financial backers for your pet project used to be a chore. But thanks to Kickstarter, a crowdfunding platform, you can now raise funds from millions of people in exchange for various perks, such as a free copy of the album or game you want to produce.
The amounts donated by individuals range from a few dollars to tens of thousands. At the last count a total of $698 million has been pledged since the site launched in 2009, with around 45,000 projects successfully reaching their funding goals. To date, 40 projects have even managed to smash the $1 million barrier - we'll begin with the Ouya games console that was a resounding Kickstarter success and has just gone on sale to the public...
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