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New Bing campaign makes dreams come true
Microsoft's search engine Bing is launching a new advertising campaign today with a series of amazing new commercials that give members of the public the chance to make their dreams come true.
One of the first films in the new series focuses on Simon from Wolverhampton. He adores the stars, but where he lives seeing them is a major problem.
"Where I live you just have light pollution mirroring off all the towns.... The amber lights reflecting on the sky. The biggest thing you can see is the Moon on a clear night."
Bing helped Simon change all that, and brought him to the Kielder Observatory, 220 miles to the north in Northumberland, near the Scottish border. Located in the middle of the Kielder Forest, it is said to be the darkest place in Britain - which is why it was chosen as the place to locate the observatory there in 2008.
The striking building is designed to blend in as much as possible into the location, and it gets much of its power needs from solar and wind power.
Equipped with three powerful and enormous telescopes, the observatory enables close observation of distant planets like Jupiter.
"There is minimal light pollution so you really can see the sky truer than I would do at home," says Simon.
"From this position here you should be able to see the entire sky," says the centre's director Gary Fildes.
"When you look out of the observatory you look out into the Universe itself."
"I'm really interested in looking at the night sky with the big question," says Simon. "Is there anybody else out there?"
Would you like to be the next participant that Bing makes something happen for?
On Bing: images of the night sky
On Bing: Kielder Observatory