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Let's face it: the labelling on Google and Bing maps is a joke.
If you search for 'Luton' on Bing maps, it takes you to the right location but the text calls it 'Luton, Devon'. (Wishful thinking by the rest of the people of Bedfordshire?)
Google maps showed a label for a branch of Halfords in a canal, and a pub located on a narrow farm track between two fields.
I get the feeling that Google and Bing don't give a s***, as long as they get the advertising revenue.