31/05/2012 12:14 | By Matt Farrington-Smith, editor, Tech & Gadgets

Microsoft talk Xbox ahead of E3

Microsoft tease Xbox announcements ahead of E3 2012; will focus on entertainment services and experiences.

Microsoft's Yusuf Mehdi (Chief Marketing Officer of Interactive Entertainment) took to the Official Microsoft blog to
tease the future of Xbox ahead of the entertainment giant's appearance at E3 2012.

The recent Xbox dashboard update brought a slew of new entertainment services to the console.

The recent Xbox dashboard update brought a slew of new entertainment services to the console

E3 2012: what can we expect?

According to internet rumours and speculation it is too early for the much-touted next generation of Xbox hardware to be revealed. But that's not to say Microsoft don't have any tricks up their glossy-black sleeves...

Here is what Yusuf had to say: "To date, our success with Xbox has been led by a box in the living room. Moving forward, Xbox will go beyond the box to reach all new families of devices. Just as Xbox has grown to mean more than just games, it also is more than just a console.

This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends. With the launch of Windows 8, we'll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide."

Crucially, you will be able to see some of this Windows 8 functionality with the release of the Windows 8 Release

Yusuf goes on to comment: "We understand that entertainment has become a multi-screen experience where you and your friends are watching TV, listening to music, and playing games while interacting with your tablets and phones in new ways. We've got ideas for making all the entertainment you love more personal, interactive and social across the devices you love - and on the phenomenal Windows 8 devices that are to come."

Watch the Xbox announcement live

For the first time, viewers will also be able to watch the full HD briefing live and on-demand on Xbox LIVE from 5.30pm BST on 4 June.

It will also be available for live streaming on Facebook and mobile platforms including a custom application for viewing on Windows Phones. Lastly, you can also catch the full briefing live on the official Xbox website: http://xbox.com/E3

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