Has Apple lived up to its own hype with its new flagship device?
Windows Phone 8 unveiled
The Lumia launch was also the first proper look that we've got at Windows Phone 8, Microsoft's latest version of its radically-revamped smartphone operating system. Among some of the improvements are a more flexible and personalisable start screen; new camera features, which let you select different apps to control the image from within the camera (including "Blink Lens", which takes multiple images to get the best photo); and deep integration of SkyDrive, Microsoft's cloud storage platform, which lets you easily sync content across mutliple devices, including Xbox and Windows 8 PCs and tablets.
Microsoft's Jo Belfiore also announced that every Windows Phone 7 app will work on Windows Phone 8 - hopefully avoiding some of the version compatibility problems that apps on other smartphone platforms can sometimes suffer from.
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Thousands of people queued outside the store and took part in a 10-second countdown before the doors opened and cheering fans were escorted in by staff.
Date 19/09/14, Duration 0:44, Views 252