24/02/2009 19:02 | By pa.press.net

Concert promoters launch tout site

Concert promoters have taken the unusual step of launching a website for touts to sell tickets.


Concert promoters launch a website for touts to sell tickets

pa.press.net

Concert promoters have taken the unusual step of launching a website for touts to sell tickets.

They hope their "robust" security will stop music lovers being ripped off by unscrupulous sites offering tickets for sold out events.

The Concert Promoters Association (CPA) estimates more than £100,000 is lost each year by fans who pay money for tickets which the seller either does not have, or has lied about their quality.

They have created a ticket selling site called OfficialBoxOffice.com, which will force touts to reveal information such as the exact seat and face value of their tickets.

Purchase references and ticket numbers will also have to be provided so promoters can check they are genuine.

CPA spokesman Rob Ballantine said they wanted to take trade away from sites which mislead customers.

"They don't care if things go wrong because they're just taking a slice of the action. Fans keep us in business so if they get ripped off they won't come again."

He said that in cases where site users do not get the ticket they paid for, the promoters would try to get them into the event anyway, or give them all their money back.

The CPA believes ticket sellers will be attracted to the scheme because it is being run on a not-for-profit basis and so does not charge a fee. Buyers will have to meet a 12.5% booking fee for each transaction, which was described as "industry standard" to cover running costs.

Mr Ballantine added: "The CPA have campaigned on behalf of music fans to try and get the Government to outlaw ticket touting. The Government have refused to do this, so the secondary market is here to stay. There is nothing we can do to stop ticket touting. We're being realistic."

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