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Call to broadcast Olympics in 3D
Panasonic UK's managing director said the London 2012 Games should be broadcast in 3D
The London 2012 Games should be broadcast in 3D, Panasonic UK's managing director Keith Evans has said.
The Olympic sponsor believes it could be a key technology in the same way there was a big push for HD viewing at the Beijing Games.
Mr Evans said: "If the Olympic Games are not broadcast in 3D then we miss an opportunity to take viewing of a huge global event to another level because 3D is such another high level of viewing."
He noted that demand would be affected by whether the official broadcaster wanted to opt for 3D. For Panasonic it would mean installing and managing 3D equipment on site and in broadcast suites.
Mr Evans said: "We would love for the Games to be broadcast in 3D. We are pushing hard for it to be broadcast in 3D. We have the technology."
With 3D TVs only recently coming on to the market, many homes may not have the equipment to view the high-quality images.
The success of films such as Avatar has made 3D popular but sport may be the content to help bring 3D into the home, it is predicted.
There is still a lack of content to watch in 3D as is the case with all new formats.
Mr Evans said: "There are companies like Panasonic who are trying things in conjunction with broadcasters to try and make it better."