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O2 offer free WiFi in London's West End during Games
Westminster City Council and O2 have given the capital another reason to celebrate - by launching a brand new free WiFi network in the heart of the West End.
Some tourists making good use of O2's free WiFi in London's West End. Clearly.
In a landmark deal that will save residents and visitors over £1million, the new network is the first deal of its kind to offer unlimited WiFi access to all users at no cost, regardless of their current provider.
It will initially cover Oxford Street, Regent Street, Trafalgar Square, Leicester Square, Piccadilly Circus and Parliament Square, but will be expanded to cover more areas of Westminster, with Covent Garden next in line to go live.
Backed by the Mayor of London, Boris Johnson, the new O2 WiFi service will remain totally free of charge to all users after the Olympics have closed.
Compatible with all WiFi-enabled mobile smartphones, laptops and tablet devices, users of the service can get online after completing a once-only registration process. The new network will help visitors to London share their pictures and updates of all the events at the touch of a button, whilst keeping in touch with the latest news and travel updates.
The free service will offer further savings as users will have special local deals featured on their handset, depending on where they are in the West End. One of the UK's leading department stores, House of Fraser, will be the first exclusive advertiser across the O2 WiFi network.
The Mayor of London Boris Johnson said: "With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free wifi to some of our most popular landmarks is crucial in helping to maintaining that reputation."
What do you think of the move: Will it be a help or hindrance to those visiting the capital?