The science fiction reality
Lord Sugar launches set top box
Lord Sugar was joined by senior figures from the television industry at the launch of YouView
Lord Sugar has unveiled a new set top box that he said will give viewers a "whole new way" of watching television.
The £299 box, called YouView, is backed by the BBC, ITV, Channels 4 and 5 and broadband providers including BT and TalkTalk and combines Freeview channels with the internet and on-demand services.
The project, which has cost £70 million, has been delayed with the boxes originally intended to be in shops last year.
They will go on sale later this month and Lord Sugar said he expected the price to fall eventually.
He said: "Our intention with this simple-to-use box is to provide extraordinary TV for everyone, with on-demand services combined with TV channels with an opportunity to search back an entire week to catch what they've missed. It's a whole new way of experiencing TV."
YouView will allow viewers to search more than 100 digital radio and television channels and the archives of broadcasters including Channel 4 and the BBC.
They will also be able to catch up on shows up to a week after they were first shown, go online, record pause and rewind live TV.
YouView CEO Richard Halton said the boxes were being trialled in more than 2,000 homes and said the feedback was "very encouraging".
He said: "It confirms that YouView is easy to set up and use and different to what has gone before. In many ways we've only just begun, YouView is set to evolve quickly and we look forward to working with new content partners and developing more functionality as boxes roll out into UK homes."