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Toys R Us gets into tablet market
The Tabeo's main competitors include LeapFrog Enterprises' LeapPad
Toys R Us plans to launch its own tablet computer aimed at children called Tabeo on October 21.
The news comes ahead of the festive season, which can account for up to 40% of retailers' annual sales.
Toys R Us has focussed on exclusive toys rather than discounts as it faces tough competition from online retailers including Amazon and discounters such as Wal-Mart.
The seven-inch tablet comes with 50 apps selected for children, including games such as Angry Birds and Fruit Ninja, and a book app called istorybooks. It will retail for 149.99 US dollars (£93.79) and runs on Google's Android software.
Toys R Us sells other electronics including Apple's iPad, but this is its first store-brand tablet.
The Tabeo's main competitors include LeapFrog Enterprises' LeapPad and VTech's InnoTab.