Updated: 01/02/2012 17:42 | By pa.press.net

UK 'top for smartphone shopping'

UK consumers are set to spend the most of anyone in Europe on buying goods on mobile devices this year, a new report has predicted.


UK consumers will spend an estimated 4.5 billion pounds on mobile devices this year

UK consumers will spend an estimated 4.5 billion pounds on mobile devices this year

UK consumers are set to spend the most of anyone in Europe on buying goods on mobile devices this year, a new report has predicted.

Shopping comparison firm Kelkoo estimated that spending will top £4.5 billion in this country, compared with £2.7 billion in Germany and £1.9 billion in France.

The figure compares with spending of just £0.7 billion in 2010 and follows a big increase in the number of people owning smartphones.

Chris Simpson of Kelkoo said: "Over the last two years, shopping on mobile phones has increased exponentially as a result of simple and secure payment systems, better functionality and increased uptake of 'always on' mobile devices such as iPads and tablets.

"The fact that mobile retailing in the UK has grown by a staggering 584% since 2010 alone highlights how UK consumers are going beyond the PC to find the best online prices wherever they are. At Kelkoo we've seen phenomenal growth in mobile shopping comparisons."

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