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Wii U sales slow, admits Nintendo
Nintendo has, for the first time, admitted that sales of its new Wii U console have been slower than expected. Although three million units were sold in the last three months, Nintendo said in a conference call with investors that sales were ‘increasingly losing momentum’ in 2013.
However, while the numbers have been worse than expected, Nintendo boss Satoru Iwata said that there were no plans to slash the price. The console is already sold at a loss, which means the gaming company is unlikely to want to make that move any time soon.
Iwata said Nintendo, “…[had] not yet communicated fully the value of our product.” At an event last week, Iwata revealed a slew of new Wii U games and software, due for release later this year, with the hope that sales will be boosted in the short term.
With its touchscreen GamePad and HD smarts, the Wii U had been hoping to capitalise on its predecessor’s huge success, as well as taking the fight to the Xbox and PS3. It seems that goal remains some way off.