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YouTube reveals programming venture
YouTube is launching more than 60 new video channels in Europe in a new programming venture
YouTube is taking its original programming venture to Europe, announcing a slew of new partnerships aimed at internationalising its array of tailor-made videos with content from the BBC, FreemantleMedia, Endemol and dozens of others.
The Google Inc-owned video site said it is launching more than 60 new video channels with content from Britain, Germany, France and the United States. The new programming will be in addition to the 100 channels of content launched in the US last year.
Like the pre-existing American offerings, the European channels will have a mix of celebrity-oriented, niche and established programming.
"Some of the channels are personality-driven, others are from partners who are totally passionate about a subject," Ben McOwen Wilson, who manages YouTube's northern European partnerships, said ahead of the announcement. He added that the goal was to let content producers come up with something they could not deliver on TV.
The expansion into Europe marks another step in YouTube's foray into a business model typically associated with traditional commissioning editors.
McOwen Wilson said the new channels would include programming from BBC Worldwide, the public broadcaster's commercial arm, Endemol, the Dutch company behind Big Brother, and FreemantleMedia, an arm of German media giant Bertelsmann responsible for American Idol.
He declined to say how much YouTube was spending on the European expansion. It has previously been reported that the company paid out 100 million US dollars to producers when it launched its US channels in 2011.
Factual programming includes Euronews Knowledge from rolling news channel Euronews and Truthloader by ITN Productions.
The channels will also count content from more niche players: the British offerings include online shows such as Guinness World Records: OMG, and The Jamie Oliver Food Channel. Other British channels range from offerings on drum and bass (Mixmag TV) to childcare (Netmums) to make-up tips, fashion, royalty and more.