22/03/2013 10:00 | By Joe Minihane, contributor, MSN Tech

YouTube to launch paid-for channels

YouTube boss outlines ideas for premium content on video sharing platform


YouTube (© Getty)

Just a day after YouTube announced it had reached the one billion unique users mark, its vice president, Robert Kyncl, has been explaining how the video platform wants to start offering paid for content.

Speaking with The Wall Street Journal, Kyncl said the company has been actively discussing ideas to let providers create subscription-based channels. That would give them the chance to earn more than the money raised via advertising.

Kyncl admitted that it wouldn’t be easy to convince its billion users to start paying for material which until now they’ve been able to access for free. However, he told reporters in LA that with ‘a lot of experimentation’ he was certain ‘a lot of people would figure it out’.

The move could mean that paid for TV channels could start their own YouTube channels and demand a fixed monthly fee for access. Such an idea could be attractive to sports channels and associations looking to clamp down on the booming market of illegal streams.

YouTube has been clear, though, that these are early days for paid content on the service. Kyncl said that he was merely speaking about an idea, rather than announcing any formal plans.

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