Has Apple lived up to its own hype with its new flagship device?
The Windows 8 connection
Moving on to Windows 8, Balmer stressed that it was designed "in a forward-looking way" and operates around the central philosophy that "people want to be mobile, without compromising the productivity PCs are known for."
He brought up a bet that Microsoft co-founder Bill Gates and Paul Allen made at the firm's founding - "hardware and software, pushing each other" - and spoke about previous hardware ventures the firm had embarked on, such as the Xbox, Kinect and webcams. Then, finally, a video to introduce it - showing metal warping in the air above a desert to reveal the word "Surface".
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Thousands of people queued outside the store and took part in a 10-second countdown before the doors opened and cheering fans were escorted in by staff.
Date 19/09/14, Duration 0:44, Views 791